Capital Raising
Capital raising can be a difficult task. It comes down to a few important points, including knowing who you're selling to, and what you're actually selling. Often times, you're selling yourself. This requires you to be at the top of your game, and to be well informed about your prospect. It also requires that you listen, ask questions, and let your target do the talking. Instill trust and assert authority respectfully.
When raising capital for a hedge fund, private equity fund, project, or other investment, it is crucial to adhere to these 3 fundamentals:
- Meet in person as often as possible, and choose your network wisely. Jeffrey Gitomer lesson said that "life is unfair and that is great news to those with friends." It has also been said that in 2 years you will be the result of the 5 closest friends and business friends around you. Keep that in mind as you surround yourself with professional and personal friends. What 2-3 key investor friends would push both your personal development and capital raising to the next level?
- Be persistent, but respectful. Most marketers and capital raisers give up after 2-4 attempts at reaching or selling an investor. Most investments are made after at least 9-12 follow up attempts. Robert Cialdini's work on influence and persuasion shows that after 5-7 attempts you become "familiar" and more influential. It is interesting that psychology shows we can only hold 5-9 pieces of information at a time. It could be that, simply due to mental capacity, we have to form an overall opinion after the first 5-9 touches because we can't store every individual time that we have engaged with that person.
- Constantly improve. Constantly push to the next level of evolution within your marketing materials, marketing knowledge, CRM system, your authority status, and connections. If you are not advancing, you are retrogressing. Make it a point to better yourself every day.
When implementing these three fundamental points, remember that raising capital is something you will get better at, and you will find what works for you and your target market. Raising capital is educational marketing. Your main task is to educate, listen, and inform. Give away as much information and value as you can. When you come from a genuine place, those you're attempting to reach and raise capital from can see that.
Before putting #2 above into practice, define your target market and get to know all about them. Instead of choosing to target "doctors", consider targeting "cardiology surgeons in the US" for an investment you have related to vascular care, for example. Be specific, and find a niche. Being more specific and more targeted in who you choose to approach will make your capital raising efforts more successful.
For more capital raising tips & lessons learned, visit http://www.CapitalRaising.com. There, access our past webinars on capital raising, read through free articles, and access our team if you have questions or would like to work together. Please get in touch if you have any questions about how we can work together and help you in raising capital.
Article Source: http://EzineArticles.com/?expert=Richard_Wilson
Cancer and Sugar
Some years back I accompanied one of my daughters to the doctor after she was diagnosed with colon cancer. It was a shock to her and to the whole family and tough to swallow news. But there it was and we had to deal with it, that's all there was to it, I thought, for better or worse. The doctor spent a lot of time explaining to us the program for the chemotherapy sessions and the medication etc. but he said nothing at all about nutrition or alternative healing therapy. He did not want to hear anything about alternative healing therapy so I asked him, 'and what about nutrition doctor? is there anything that she should not eat?' You see, until then I had no previous direct experience at all with cancer. I was shocked when he swept my question away with a few words. 'Oh she can eat whatever she likes no problem.' I could not believe my ears. I went home with my daughter and decided to do my own research to inform myself about cancer and nutrition.
My daughter's choice was to follow the doctor's advice and go through the chemo therapy sessions that he suggested, so I said fine, she was an adult after all and could make up her own mind, but at the same time I suggested that it would be a good idea if she would agree to go through alternative healing therapy at the same time. She agreed to that gladly. So that's we decided to do.
I spent many hours on the eb researching both traditional medicine as well as alternative methods to heal cancer and I found a lot of helpful information. It took weeks for me to digest all the knowledge that was available on line. I found out that according to alternative methods, and just as I had imagined, that nutrition was indeed a very crucial part of healing cancer. I continued with my research to be sure that I had all the right details.
I discovered that one of the worst things ever, for cancer patients, is sugar and to be precise we're talking about white sugar.
White sugar which is found almost in everything you eat, is a fuel source that feeds cancer cells. Cancer cells thrive on white sugar, carbohydrates and fructose corn syrup. Diets high in refined sugars release insulin, causing excess fat storage and too much insulin in the blood is the key to the vast majority of chronic illnesses. In short and to be brutal, if you want to expedite the end for someone suffering from cancer feed them a lot of sugar and their cancer cells will have a ball and will spread like wild fire destroying all the healthy cells.
Stevia is good as an alternative sweetener. Stevia is a plant that grows in tropical and subtropical regions of North and South America. Stevia replaces all the bad sugars that play havoc with insulin balance and blood glucose. Stevia also lowers elevated blood pressure, works as a digestive aid reducing gas and stomach acidity also reduces obesity. The herb Stevia acts as a general tonic that increases energy levels and mental acuity. Other alternative sweeteners are agaven syrup and honey.
I personally never buy any white sugar at all in any shape or form. I buy brown granulated sugar which lasts a long time with me too because I don't use it that much, i use it only for baking which I don't do that often anyway. If I need a sweetener as a rule I use honey, agarven syrup, pear syrup or date syrup and that in small quantities and I buy all that from the healthfood store.
I am horrified to find that hospitals still today serve cancer patients the same foods that they do to other patients including meats and desserts. Of course the patients might have the choice of two or three dishes, but they do not advise cancer patients to stay away from meats and sweets and they do not serve them fresh green vegetables either or berries, both of which are known to be excellent to kill cancer cells. I find it very difficult to understand that.
Many cancer patients across the world have healed themselves through healthy nutritional habits. Nutrition plays a huge part in building up the immune system, to kill cancer cells and prevents them from spreading, it would behoove anyone who suffers from any type of cancer or any disease to do their own research about this. And it would behoove everyone who wants to prevent cancer or any other kind of disease for that matter to cut out white sugar completely from their diet, and use brown sugar instead in small doses.
As a preventive method, do yourself a favour and learn to drink your tea and coffee without sugar, drink less sweetened sodas, in short acquire a habit to buy whatever you can sugarless. It might be tough on the palette at first but within two weeks guaranteed you'll be so used to it you won't miss the sugar sweetness. Use more honey in your kitchen, it's much healthier. Do whatever you can to stay healthy as you age. It's your body after all and you are the master.
Margo Kirtikar PhD in the Science of Metaphysics is Spiritual teacher and Guide, Life Coach, Author, Speaker and Artist. Health of Body Mind Emotions and Spirit is her focus.
Article Source: http://EzineArticles.com/?expert=Margo_Kirtikar_Ph.D.
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